Privacy Policy

We may collect personal information when you contact us, request our catalogue, submit a Project Intake, become a client, access the Client Portal, communicate with us about a project, or otherwise provide information directly to us.

Depending on how you interact with The School Standard, this may include:

Contact information

Your name, work email address, telephone number, role or title, school or organisation, and location.

Project information

Information about your school, project requirements, products, quantities, timing, budget, decision-makers and other details you provide during an inquiry, Project Intake or active project.

Files and materials

School crests, logos, brand guidelines, existing merchandise, artwork, reference imagery, inspiration and other files you choose to provide.

Account information

Information required to create, authenticate and manage authorised access to the Client Portal.

Website and technical information

Information generated when you use our website, which may include your IP address, browser type, device type, referring page, pages viewed and general website activity.

We may also collect first-party interaction information to understand how visitors use the website, such as which sections are viewed, approximate scroll depth and interactions with links or page elements.

We do not use this functionality to capture passwords, unsubmitted form contents or sensitive information entered into form fields.

We may use personal information to:

• respond to inquiries
• provide requested catalogue materials
• review Project Intake submissions
• prepare project briefs, directions, proposals and recommendations
• develop and manage merchandise projects
• communicate about samples, approvals, production and delivery
• provide and administer the Client Portal
• maintain project records and documentation
• understand how visitors use our website
• improve our website, services and client experience
• maintain the security and reliability of our systems
• fulfil legal, accounting and administrative requirements

We collect and use only the information reasonably required for these purposes.

We do not sell personal information.

We may share information with service providers that support our business and technology infrastructure.

These may include:

Vercel

For website hosting and infrastructure.

Supabase

For database, authentication, file storage and related application services.

Google Workspace and Gmail

For business communications and related services.

Where necessary to deliver a project, relevant project information may also be shared with manufacturing, sourcing, production, freight, logistics or other project partners.

We limit the information shared to what is reasonably necessary for the relevant service or project.

Some of our service providers and project partners operate outside Canada or may process information in other jurisdictions.

Personal information processed outside Canada may be subject to the laws of the jurisdiction in which it is stored or processed.

We take reasonable steps to work with providers that maintain appropriate safeguards for the information entrusted to them.

The Client Portal is available only to authorised users associated with School Standard client projects.

Information available through the Client Portal may include project directions, revisions, samples, approvals, specifications, documents, order information and project history.

Users are responsible for keeping their login credentials secure and should contact us promptly if they believe their account has been accessed without authorisation.

We may send communications directly related to a catalogue request, inquiry, Project Intake or active client project.

We may also send occasional updates about The School Standard, our work, services or other relevant news where we have the appropriate consent or are otherwise permitted to do so by law.

Marketing communications will include a way to unsubscribe.

If you unsubscribe, we will stop sending marketing communications to that address in accordance with applicable law.

Unsubscribing from marketing communications will not prevent us from sending messages required to respond to your inquiry, fulfil a request or manage an active client project.

Our website may use cookies and similar technologies to support functionality, security, authentication and website performance.

We may also use first-party analytics to understand how visitors interact with the website, including information such as:

• pages and sections viewed
• approximate scroll depth
• links or elements selected
• referral source
• browser and device information
• general usage patterns

This information helps us understand which parts of the website are useful and where the experience can be improved.

We do not currently use advertising pixels or third-party behavioural advertising tools.

If our use of analytics, cookies or tracking technologies changes, we will update this policy and provide any additional notice or consent controls required by law.

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected.

General inquiries and Project Intake submissions that do not become active projects may be retained for up to 24 months after our last meaningful interaction, unless a longer period is required by law or you have consented to ongoing communications.

Client and project information may be retained for longer where reasonably required for project administration, production records, approvals, accounting, legal obligations and legitimate business recordkeeping.

Where you have consented to receive ongoing marketing communications, we may retain the information necessary to manage that consent until you unsubscribe or the information is otherwise no longer required.

When personal information is no longer required, we take reasonable steps to delete, anonymise or securely dispose of it.

We use reasonable administrative, technical and organisational safeguards designed to protect personal information against unauthorised access, collection, use, disclosure, loss, copying, modification or disposal.

No method of transmitting or storing information online can be guaranteed to be completely secure.

You may contact us to request access to personal information we hold about you or to ask us to correct information that is inaccurate or incomplete, subject to applicable law.

We may need to verify your identity before responding to certain requests.

Where we rely on consent to collect, use or disclose personal information, you may withdraw that consent, subject to legal or contractual restrictions and reasonable notice.

In some circumstances, withdrawing consent may affect our ability to provide a requested service or continue administering a project.

The School Standard does not intentionally collect, request or store personal information about students or children through our website, Project Intake or Client Portal.

Our website and services are intended for school representatives and other adults acting in a professional capacity.

Schools should not submit student names, photographs, contact information or other personally identifiable student information through our website, Project Intake, Client Portal or project files.

If student-related information is ever required for a specific project, it must be handled through a separately agreed process with appropriate privacy and consent safeguards.

We may update this Privacy Policy from time to time to reflect changes to our services, technology, business practices or legal obligations.

The current version will be posted on this page with the date of the most recent update.

If you have questions about this Privacy Policy, would like to request access to or correction of your personal information, or have a privacy concern, please contact: